The Adventure Sports Fair, Sao Paulo 2012

Posted: April 23, 2012 by Ben Weber in English, Equipment, Logistics
Tags: , , ,

From Wednesday 18th until Saturday 21st April, the 13th Adventure Sports Fair was held at Ibirapuera park in São Paulo. With a host of different adventure / sports companies exhibiting at the fair, Natalia and I took the opportunity to go on Friday night and all day on Saturday to do a bit of direct marketing…

The event was reasonably good – a fair few attractions for kids and anyone interested in sports from climbing to slacklining and canoeing: there was a big pool open with canoes in it; a 10 metre tall climbing pillar (only enough space for one or two people to climb simultaneously); a high line and a normal slackline along with a few other activities. The kids on the slackline were pretty impressive: jumping up and down on it and retaining complete balance with their acrobatics…. hopefully we will be like that soon!

At the same time, companies such as the Brazilian sports equipment firms Snake, Curtlo and Kailash were there at the same time as other established multinational firms such as Timberland, Salomon, Deuter, Hi-Tec, and Contour. There were a number of other companies there as well, though we thought that considering the growing adventure sports industry in Brazil that the event could have been larger – there was an entire floor of the building which was left unused for the event. But at the same time, armed with our printed folders and information about the 360 Extremes Expedition, we were able to make some good contacts with people with these companies. Obviously not going to be the fastest process in the world, but definitely encouraging, so here’s hoping!

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